In recent times, there has been a substantial decrease in client volume inside an  organization, resulting in a notable loss in sales revenue. Senior management is inquiring why numerous clients abruptly ceased patronizing the organization. As the Quality Manager,  tasked with gathering data to determine the source of the decrease in customer numbers,elaborate on the two ways for collecting pertinent customer data and specify the type of information to be gathered to resolve the issue.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter13: Services Marketing
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In recent times, there has been a substantial decrease in client volume inside an  organization, resulting in a notable loss in sales revenue. Senior management is inquiring why numerous clients abruptly ceased patronizing the organization. As the Quality Manager,  tasked with gathering data to determine the source of the decrease in customer numbers,elaborate on the two ways for collecting pertinent customer data and specify the type of information to be gathered to resolve the issue. 

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