Make a practical application of how to elaborate an internal communication plan for a real company, H&M. The Swedish firm H&M announced the closure of several stores in Spain at the beginning of 2019, which has reported a decline in both its external reputation and its internal image. As a communication expert, you must submit a proposal in which you develop an internal communication plan for the next year. Design an internal communication plan to improve the company's image among its employees. Below you can access the news of the announcement: H&M announced yesterday the closure of six of its stores in Spain. During the first half of the year, the Swedish fashion company will close its stores located in Oviedo (2), A Coruña , Baracaldo (Bilbao), Talavera de la Reina (Toledo) and San Fernando (Cádiz). The company explained in a statement the main reasons that led them to take this decision: “The fashion industry is changing rapidly and we must adapt to customer demand. The closures are due to a natural process of market development.” In the same text, the Swedish giant pledges to relocate the 145 workers affected by the closure of stores located in shopping centres to its existing stores. “Our strategy is to always be present in the best commercial locations. H&M does not have its own stores so as not to compromise its flexibility and adapt to customer demand. We are proud of our variety of stores and extensive online presence, but in order to adapt to commercial conditions and satisfy the customer in the best possible way, we must constantly review and refine our portfolio, which sometimes means closing stores.” The company does not have its own premises so as not to compromise its flexibility and adapt to customer demand.” H&M
Selective Demand Advertising
Advertising includes communicating with people regarding a product or any service or an idea to sell or promote them. Advertising attracts the consumer towards a specific brand or to a product of a brand which enables them to buy products from that company and hence the company can prosper. Advertising is important both for the company which is in the industry for a longer period of time and even for those who are just starting up with their business. These days it is found that not only the transmission of the messages of a particular brand is done through television or radio but also it is done on the social media platform. Particularly for homegrown brands, social media has become one of the most important platforms which promote the advertising of their products and attract consumer to demand the same. The strategy to have a good advertising background is important for marketing a particular company or a brand.
Primary Demand Advertising
This topic is significant in the professional exams for both undergraduate and graduate courses, especially for
Make a practical application of how to elaborate an internal communication plan for a real company, H&M.
The Swedish firm H&M announced the closure of several stores in Spain at the beginning of 2019, which has reported a decline in both its external reputation and its internal image. As a communication expert, you must submit a proposal in which you develop an internal communication plan for the next year.
Design an internal communication plan to improve the company's image among its employees.
Below you can access the news of the announcement:
H&M announced yesterday the closure of six of its stores in Spain. During the first half of the year, the Swedish fashion company will close its stores located in Oviedo (2), A Coruña , Baracaldo (Bilbao), Talavera de la Reina (Toledo) and San Fernando (Cádiz).
The company explained in a statement the main reasons that led them to take this decision: “The fashion industry is changing rapidly and we must adapt to customer demand. The closures are due to a natural process of market development.”
In the same text, the Swedish giant pledges to relocate the 145 workers affected by the closure of stores located in shopping centres to its existing stores. “Our strategy is to always be present in the best commercial locations. H&M does not have its own stores so as not to compromise its flexibility and adapt to customer demand. We are proud of our variety of stores and extensive online presence, but in order to adapt to commercial conditions and satisfy the customer in the best possible way, we must constantly review and refine our portfolio, which sometimes means closing stores.”
The company does not have its own premises so as not to compromise its flexibility and adapt to customer demand.”
H&M
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