In differentiated marketing, the business intends to serve few customers in several segments. In mass marketing, the product is tailored to the needs of the specific consumer.
In differentiated marketing, the business intends to serve few customers in several segments. In mass marketing, the product is tailored to the needs of the specific consumer.
Chapter15: Retailing, Direct Marketing, And Wholesaling
Section: Chapter Questions
Problem 1DYMP
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True or false, Write TRUE if the statement is correct otherwise write FALSE if the statement is incorrect before the number, and state your reason briefly if it is false after the number.
![In differentiated marketing, the business intends to serve few customers in
several segments.
In mass marketing, the product is tailored to the needs of the specific
consumer.](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2F7875a819-9bb5-4ce9-84fd-9458b91304a9%2Fb3736bfe-8041-48dd-b52a-66af832f94e0%2Fmeb7umd_processed.jpeg&w=3840&q=75)
Transcribed Image Text:In differentiated marketing, the business intends to serve few customers in
several segments.
In mass marketing, the product is tailored to the needs of the specific
consumer.
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