No need to explain. You can just answer whether the statements are TRUE or FALSE Directions: TRUE OR FALSE Read the following statements carefully. Write TRUE if the statement iscorrect and FALSE if it is wrong.1. The word "product" refers to something sold by a business to please the consumer, whethertangible or intangible.2. Products are bought as raw materials in manufacturing and sold as finished goods only.3. An intangible product is a physical thing that can be sensed by touching.4.Terrible product experience can scare consumers away.5. Positive product experience increases use, creates loyalty, and boosts ratings.6. Product is only a physical, tangible offering, capable of being delivered to a customer7. The total product concept broadly describes a product as a bundle of attributes, creating valuefor the customer.8. A product is anything that could be offered to the customer that might satisfy a desire or aneed.9. The product can be labeled as tangible or intangible.10. Product experience reflects the overall consumer experience that occurs within the productitself.

Note: As the question consists of multiple parts therefore only the first three questions is…

Directions: TRUE OR FALSE Read the following statements carefully. Write TRUE if the statement is correct and FALSE if it is wrong. 1. The word "product" refers to something sold by a business to please the consumer, whether tangible or intangible. 2. Products are bought as raw materials in manufacturing and sold as finished goods only. 3. An intangible product is a physical thing that can be sensed by touching. 4.

Directions: TRUE OR FALSE Read the following statements carefully. Write TRUE if the statement is correct and FALSE if it is wrong. 1. The word "product" refers to something sold by a business to please the consumer, whether tangible or intangible. 2. Products are bought as raw materials in manufacturing and sold as finished goods only. 3. An intangible product is a physical thing that can be sensed by touching. 4.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Concept explainers

Introduction to Business Messages

Business messaging refers to a variety of channels via which businesses and customers can interact. SMS or text messaging is the most popular method of communication. Shipment reminders, promotional incentives, marketing offers, and scheduled appointments are all things we have dealt with. These are the types of messages we usually identify with business communication. Business messaging can take place on any digital platform where your consumers already spend some time, with the expectation that communication will be two-way. Business messaging brings comfort and simplicity to customers. Customers expect comfort from pre-sales and post-sales engagements with businesses as they do with friends and family. In addition, messaging is the favored method of contacting a firm for 66% of buyers. Here are a few examples of popular business messaging situations.

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