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Which of the below is NOT true of a service retailer: None of the answers apply Product is perishable and cannot be saved, stored, or resold Customers cannot see or touch the services Sells more merchandise than services 13

Which of the below is NOT true of a service retailer: None of the answers apply Product is perishable and cannot be saved, stored, or resold Customers cannot see or touch the services Sells more merchandise than services 13

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Which of the below is NOT true of a service retailer: None of the answers apply Product is perishable and cannot be saved, stored, or resold Customers cannot see or touch the services Sells more merchandise than services
Transcribed Image Text:Which of the below is NOT true of a service retailer: None of the answers apply Product is perishable and cannot be saved, stored, or resold Customers cannot see or touch the services Sells more merchandise than services
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