If a resource or capability is valuable and rare but not costly to imitate, exploiting this resource will generate a: Group of answer choices sustained competitive advantage temporary competitive advantage competitive parity perfectly competitive environment
If a resource or capability is valuable and rare but not costly to imitate, exploiting this resource will generate a: Group of answer choices sustained competitive advantage temporary competitive advantage competitive parity perfectly competitive environment
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
If a resource or capability is valuable and rare but not costly to imitate, exploiting this resource will generate a:
Group of answer choices
sustained competitive advantage
temporary competitive advantage
competitive parity
perfectly competitive environment
Expert Solution
Step 1
Resources are considered to be valuable additions that strengthen a firm's overall position in the market. Resources may include human, technical, financial, material, and intellectual resources, etc.
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