i. It is said that "Modern marketing calls for more than developing a good product, pricing it attractively, and making it accessible." Briefly explain the factors changing the aspect of today's marketing communications with relevant examples. ii. "Marketing may be defined as the delivery of a standard of living. The size of marketing task continually becomes greater as the standard of living rises." Define how price act as an agent for economic development as it affects the level standard of the society.

i. It is said that "Modern marketing calls for more than developing a good product, pricing it attractively, and making it accessible." Briefly explain the factors changing the aspect of today's marketing communications with relevant examples. ii. "Marketing may be defined as the delivery of a standard of living. The size of marketing task continually becomes greater as the standard of living rises." Define how price act as an agent for economic development as it affects the level standard of the society.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Concept explainers

Introduction to Business Messages

Business messaging refers to a variety of channels via which businesses and customers can interact. SMS or text messaging is the most popular method of communication. Shipment reminders, promotional incentives, marketing offers, and scheduled appointments are all things we have dealt with. These are the types of messages we usually identify with business communication. Business messaging can take place on any digital platform where your consumers already spend some time, with the expectation that communication will be two-way. Business messaging brings comfort and simplicity to customers. Customers expect comfort from pre-sales and post-sales engagements with businesses as they do with friends and family. In addition, messaging is the favored method of contacting a firm for 66% of buyers. Here are a few examples of popular business messaging situations.

Question

Please help me to answer the attached question. Thank you.

i. It is said that "Modern marketing calls for more than developing a good
product, pricing it attractively, and making it accessible."
Briefly explain the factors changing the aspect of today's marketing
communications with relevant examples.
ii. "Marketing may be defined as the delivery of a standard of living. The size of
marketing task continually becomes greater as the standard of living rises."
Define how price act as an agent for economic development as it affects the
level standard of the society.
5.

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