How does a knowledge of information processingassist the manager in the following?a. Formulating retail strategyb. Developing brand names and logosc. Formulating media strategyd. Designing advertisementse. Designing packages and labels
How does a knowledge of information processingassist the manager in the following?a. Formulating retail strategyb. Developing brand names and logosc. Formulating media strategyd. Designing advertisementse. Designing packages and labels
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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How does a knowledge of information processing
assist the manager in the following?
a. Formulating retail strategy
b. Developing brand names and logos
c. Formulating media strategy
d. Designing advertisements
e. Designing packages and labels
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