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ENGR.ECONOMIC ANALYSIS

14th Edition

ISBN:9780190931919

Author:NEWNAN

Publisher:NEWNAN

Chapter1: Making Economics Decisions

Section: Chapter Questions

Problem 1QTC

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Suppose that Expresso and Beantown are the only two firms that sell coffee. The following payoff matrix shows the profit (in millions of dollars) each company will earn depending on whether or not it advertises:

	Beantown
Advertise	Doesn't Advertise
Expresso	Advertise	8, 8	15, 2
Doesn't Advertise	2, 15	11, 11

For example, the upper right cell shows that if Expresso advertises and Beantown doesn't advertise, Expresso will make a profit of $15 million, and Beantown will make a profit of $2 million. Assume this is a simultaneous game and that Expresso and Beantown are both profit-maximizing firms.

If Expresso decides to advertise, it will earn a profit of

million if Beantown advertises and a profit of

million if Beantown does not advertise.

If Expresso decides not to advertise, it will earn a profit of

million if Beantown advertises and a profit of

million if Beantown does not advertise.

If Beantown advertises, Expresso makes a higher profit if it chooses .

If Beantown doesn't advertise, Expresso makes a higher profit if it chooses .

Suppose that both firms start off not advertising. If the firms act independently, what strategies will they end up choosing?

Both firms will choose not to advertise.

Both firms will choose to advertise.

Expresso will choose to advertise and Beantown will choose not to advertise.

Expresso will choose not to advertise and Beantown will choose to advertise.

Again, suppose that both firms start off not advertising. If the firms decide to collude, what strategies will they end up choosing?

Expresso will choose not to advertise and Beantown will choose to advertise.

Expresso will choose to advertise and Beantown will choose not to advertise.

Both firms will choose not to advertise.

Both firms will choose to advertise.

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Suppose that Expresso and Beantown are the only two firms that sell coffee. The following payoff matrix shows the profit (in millions of dollars) each
- College Success Tips
company will earn depending on whether or not it advertises:
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? Help
Beantown
O Give Feedback
Advertise Doesn't Advertise
Advertise
8, 8
15, 2
Expresso
Doesn't Advertise
2, 15
11, 11
bongo
For example, the upper right cell shows that if Expresso advertises and Beantown doesn't advertise, Expresso will make a profit of $15 million, and
Beantown will make a profit of $2 million. Assume this is a simultaneous game and that Expresso and Beantown are both profit-maximizing firms.
If Expresso decides to advertise, it will earn a profit of $
million if Beantown advertises and a profit of $
million if Beantown does not
advertise.
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