Advertise Doesn't Advertise Advertise Creamland 7,7 Doesn't Advertise 3,12 12,3 10, 10 For example, the upper right cell shows that if Creamland advertises and Dairy King doesn't advertise, Creamland will make a profit of $12 million, and Dairy King will make a profit of $3 million. Assume this is a simultaneous game and that Creamland and Dairy King are both profit-maximizing firms. not If Creamland decides to advertise, it will earn a profit of $ advertise. million if Dairy King advertises and a profit of $ million if Dairy King does If Creamland decides not to advertise, it will earn a profit of 5 does not advertise. million if Dairy King advertises and a profit of [S million if Dairy King If Dairy King advertises, Creamland makes a higher profit if it chooses

ENGR.ECONOMIC ANALYSIS
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ISBN:9780190931919
Author:NEWNAN
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Chapter1: Making Economics Decisions
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Problem 1QTC
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Dairy King
Advertise Doesn't Advertise
Advertise
7,7
12, 3
Creamland
Doesn't Advertise
3, 12
10, 10
For example, the upper right cell shows that if Creamland advertises and Dairy King doesn't advertise, Creamland will make a profit of $12 million,
and Dairy King will make a profit of $3 million. Assume this is a simultaneous game and that Creamland and Dairy King are both profit-maximizing
firms.
If Creamland decides to advertise, it will earn a profit of
not advertise.
million if Dairy King advertises and a profit of
million if Dairy King does
If Creamland decides not to advertise, it will earn a profit of
does not advertise.
million if Dairy King advertises and a profit of
million if Dairy King
If Dairy King advertises, Creamland makes a higher profit if it chooses
If Dairy King doesn't advertise, Creamland makes a higher profit if it chooses
Suppose that both firms start off not advertising. If the firms act independently, what strategies will they end up choosing?
◇ Creamland will choose to advertise and Dairy King will choose not to advertise.
Both firms will choose not to advertise.
Creamland will choose not to advertise and Dairy King will choose to advertise.
Both firms will choose to advertise.
Again, suppose that both firms start off not advertising. If the firms decide to collude, what strategies will they end up choosing?
Creamland will choose to advertise and Dairy King will choose not to advertise.
Both firms will choose to advertise.
Both firms will choose not to advertise.
Creamland will choose not to advertise and Dairy King will choose to advertise.
Transcribed Image Text:Dairy King Advertise Doesn't Advertise Advertise 7,7 12, 3 Creamland Doesn't Advertise 3, 12 10, 10 For example, the upper right cell shows that if Creamland advertises and Dairy King doesn't advertise, Creamland will make a profit of $12 million, and Dairy King will make a profit of $3 million. Assume this is a simultaneous game and that Creamland and Dairy King are both profit-maximizing firms. If Creamland decides to advertise, it will earn a profit of not advertise. million if Dairy King advertises and a profit of million if Dairy King does If Creamland decides not to advertise, it will earn a profit of does not advertise. million if Dairy King advertises and a profit of million if Dairy King If Dairy King advertises, Creamland makes a higher profit if it chooses If Dairy King doesn't advertise, Creamland makes a higher profit if it chooses Suppose that both firms start off not advertising. If the firms act independently, what strategies will they end up choosing? ◇ Creamland will choose to advertise and Dairy King will choose not to advertise. Both firms will choose not to advertise. Creamland will choose not to advertise and Dairy King will choose to advertise. Both firms will choose to advertise. Again, suppose that both firms start off not advertising. If the firms decide to collude, what strategies will they end up choosing? Creamland will choose to advertise and Dairy King will choose not to advertise. Both firms will choose to advertise. Both firms will choose not to advertise. Creamland will choose not to advertise and Dairy King will choose to advertise.
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