13. Study Questions and Problems #13 Suppose that Camel and Marlboro are the only two firms that sell cigarettes. The following payoff matrix shows the profit (in millions of dollars) that each company will earn depending on whether or not it advertises. For example, the upper-right cell shows that if Camel advertises and Marlboro doesn't advertise, Camel will make a profit of $10 million, and Marlboro will make a profit of -$2 million. Assume this is a simultaneous game and that Camel and Marlboro are both profit-maximizing firms. Marlboro Advertise Don't Advertise Camel Advertise Don't Advertise 5,5 10.-2 -2, 10 B. B If Camel advertises, its profit is Smillion if Marlboro advertises and advertise, its profit is S million if Marlboro advertises and S million if Marlboro does not advertise. If Camel does not million if Marlboro does not advertise. Fill in the following table by identifying the firms' action depending on whether they decide to act independently or collude. (Note: Initially, the firms do not advertise.) Act Independently Camel Marlboro Advertise Collude Suppose that th Don't advertise ps in and bans cigarette advertising for all firms. This will the firms. 13. Study Questions and Problems #13 Suppose that Camel and Marlboro are the only two firms that sell cigarettes. The following payoff matrix shows the profit (in millions of dollars) that each company will earn depending on whether or not it advertises. For example, the upper-right cell shows that if Camel advertises and Marlboro doesn't advertise, Camel will make a profit of $10 million, and Marlboro will make a profit of -$2 million. Assume this is a simultaneous game and that Camel and Marlboro are both profit-maximizing firms. Marlboro Advertise Don't Advertise Advertise 5.5 10, -2 Camel Don't Advertise -2, 10 8. 8 If Camel advertises, its profit is S advertise, its profit is $ million if Marlboro advertises and $ million if Marlboro advertises and S million if Marlboro does not advertise. If Camel does not million if Marlboro does not advertise. Fill in the following table by identifying the firms' action depending on whether they decide to act independently or collude. (Note: Initially, the firms do not advertise.) Act Independently Camel Marlboro Collude Suppose that the government steps in and bans cigarette advertising for all firms. This will the firms.