Herbal shampoo: Attributes of the product: Herbal Shampoo is natural blend of Amla: Gives Strength to hair; Reetha: Cleansing effect will remove all debris on hair; Shikakai: will remove Dandruff and promotes hair growth; Bhrinhgraj: Prevents Hair Fall and boosts hair volume; Aloe vera: contains something called proteolytic enzymes which repairs dead skin cells on the scalp. It also acts as a great conditioner and leaves your hair all smooth and shiny. Essential Oils: Fulfill essential requirements of hair for moisturization, shine, hair growth. SKUs – 250 ml. Pet bottle Pricing – Competitive pricing relatively expensive than local herbal shampoos available. here is the column: Segmentation Base Segment S1 Segment S2 Segment S3 Geographic Variable       Demographic Variables       Psychographic Variables       Behavioral Variables

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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please create  TWO segmentation profiles for this product in the column given below.

Herbal shampoo:

Attributes of the product: Herbal Shampoo is natural blend of Amla: Gives Strength to hair; Reetha: Cleansing effect will remove all debris on hair; Shikakai: will remove Dandruff and promotes hair growth; Bhrinhgraj: Prevents Hair Fall and boosts hair volume; Aloe vera: contains something called proteolytic enzymes which repairs dead skin cells on the scalp. It also acts as a great conditioner and leaves your hair all smooth and shiny.

Essential Oils: Fulfill essential requirements of hair for moisturization, shine, hair growth.

SKUs – 250 ml. Pet bottle

Pricing – Competitive pricing relatively expensive than local herbal shampoos available.

here is the column:

Segmentation Base

Segment S1

Segment S2

Segment S3

Geographic Variable

 

 

 

Demographic Variables

 

 

 

Psychographic Variables

 

 

 

Behavioral Variables

 

 

 

 

 

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