Elizabeth Bailey is the owner and general manager of Princess Brides, which provides a wedding planning service in southwestern Louisiana. She uses radio advertising to market her business. Two types of ads are available—those during prime-time hours and those at other times. Each prime-time ad costs $390 and reaches 8,200 people, while the off-peak ads each cost $240 and reach 5,100 people. Bailey has budgeted $1,800 per week for advertising. Based on comments from her customers, Bailey wants to have at least two prime-time ads and no more than six off-peak ads.Formulate this as a linear program.Find a good or optimal integer solution for part by rounding off or making an educated guess at the answerSolve this as an integer programming problem. You may use software.

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Answered: Formulate this as a linear program.…

6th Edition

ISBN:9781337406659

Author:WINSTON, Wayne L.

Publisher:WINSTON, Wayne L.

Chapter2: Introduction To Spreadsheet Modeling

Section: Chapter Questions

Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...

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Elizabeth Bailey is the owner and general manager of Princess Brides, which provides a wedding planning service in southwestern Louisiana. She uses radio advertising to market her business. Two types of ads are available—those during prime-time hours and those at other times. Each prime-time ad costs $390 and reaches 8,200 people, while the off-peak ads each cost $240 and reach 5,100 people. Bailey has budgeted $1,800 per week for advertising. Based on comments from her customers, Bailey wants to have at least two prime-time ads and no more than six off-peak ads.
1. Formulate this as a linear program.
2. Find a good or optimal integer solution for part by rounding off or making an educated guess at the answer
3. Solve this as an integer programming problem. You may use software.

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