Answered: 1. How does Marcus determine how much…

Practical Management Science

6th Edition

ISBN:9781337406659

Author:WINSTON, Wayne L.

Publisher:WINSTON, Wayne L.

Chapter2: Introduction To Spreadsheet Modeling

Section: Chapter Questions

Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...

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Question

Marcus is a computer engineer who has recently developed an app which helps users
keep track of medical information, doctor’s appointments, and prescriptions.
Information about the user is stored in this app, including what prescriptions they are
taking and how frequently they schedule doctor’s appointments. As the developers of
the app, Marcus and his company have access to this information.
The marketing department requests Marcus supply them with customer-specific
information so they can better target ads and app suggestions to the users. Marcus
understands that he is part of a company, but also feels that the privacy of the app
users should be protected. Additionally, Marcus feels that as an engineer, he should be
responsible to those who use his technology.
Note that Marcus is not a healthcare provider, nor does he work for a medical
facility. As you plan your answer, consider the current healthcare and legal climates
and concerns that may exist relating to individuals' healthcare choices.

1. How does Marcus determine how much of the user’s information should be
shared with marketing?
2. Is this an ethical use of information or a violation of the user’s privacy? Why or
why not?

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