An advertising company offer three types of mediums: television, newspaper and radio . The cost for each medium with its audience coverage is given below. Television Newspaper Radio Cost per advertisement (S) 1500 600 300 Audience per advertisement 120,000 45,000 15,000 The company is capable of using a number of newspaper advertisement slots up to 8. Moreover, in order to balance the advertising among the three types of media, the total number of advertisements on radio should not occur more than 39% of total number of advertisement. and at least 8% of the total number of advertisements should occur on television. The weekly advertising budget is $20700. How many advertisements should be run in each of the three types of media to maximize the total audience? If we assume the number of ads on each type of meduim as follows : T , N, R respectively Given the following budget constrain: aT + bN + cR <20700 What is the value of b? Remember: The answer box can not accept any text

An advertising company offer three types of mediums: television, newspaper and radio . The cost for each medium with its audience coverage is given below. Television Newspaper Radio Cost per advertisement (S) 1500 600 300 Audience per advertisement 120,000 45,000 15,000 The company is capable of using a number of newspaper advertisement slots up to 8. Moreover, in order to balance the advertising among the three types of media, the total number of advertisements on radio should not occur more than 39% of total number of advertisement. and at least 8% of the total number of advertisements should occur on television. The weekly advertising budget is $20700. How many advertisements should be run in each of the three types of media to maximize the total audience? If we assume the number of ads on each type of meduim as follows : T , N, R respectively Given the following budget constrain: aT + bN + cR <20700 What is the value of b? Remember: The answer box can not accept any text

Practical Management Science

6th Edition

ISBN:9781337406659

Author:WINSTON, Wayne L.

Publisher:WINSTON, Wayne L.

Chapter2: Introduction To Spreadsheet Modeling

Section: Chapter Questions

Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...

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Compare and contrast marketing strategies used in mass marketing, direct marketings, micro-marketing, and one-to-one-marketing. Word count requirement is between 200 and 500 words.

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