Your goal is to sell jogging shoes to those 65 and other who live in Florida. Here is some information you have collected: (1) There are 3 millionjoggers 65 and older in the U.S. (2) 600,000 of them live in Florida. (3) Florida attracts 20% of all people who move when they retire. (4) You estimatethat during your first year you will capture 2 percent of the Florida joggers who are age 65 or older. (5) You estimate that your sales will increase by25% in year 2.Which of the following would be used to forecast your demand for year 1?O 3 million joggers who are 65 or olderO 600,000 joggers who are 65 and older and live in FloridaO 20% of those who retire move to FloridaO You estimate that your sales will increase by 25% in year 2.

As per the Details mentioned in the question the forecast for year one would be-

Answered: Your goal is to sell jogging shoes to…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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