Your goal is to sell jogging shoes to those 65 and other who live in Florida. Here is some information you have collected: (1) There are 3 millic joggers 65 and older in the U.S. (2) 600,000 of them live in Florida. (3) Florida attracts 20% of all people who move when they retire. (4) You es that during your first year you will capture 2 percent of the Florida joggers who are age 65 or older. (5) You estimate that your sales will incre 25% in year 2. Which of the following would be used to forecast your demand for year 1? O 3 million joggers who are 65 or older O 600,000 joggers who are 65 and older and live in Florida

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Your goal is to sell jogging shoes to those 65 and other who live in Florida. Here is some information you have collected: (1) There are 3 million
joggers 65 and older in the U.S. (2) 600,000 of them live in Florida. (3) Florida attracts 20% of all people who move when they retire. (4) You estimate
that during your first year you will capture 2 percent of the Florida joggers who are age 65 or older. (5) You estimate that your sales will increase by
25% in year 2.
Which of the following would be used to forecast your demand for year 1?
O 3 million joggers who are 65 or older
O 600,000 joggers who are 65 and older and live in Florida
O 20% of those who retire move to Florida
O You estimate that your sales will increase by 25% in year 2.
Transcribed Image Text:Your goal is to sell jogging shoes to those 65 and other who live in Florida. Here is some information you have collected: (1) There are 3 million joggers 65 and older in the U.S. (2) 600,000 of them live in Florida. (3) Florida attracts 20% of all people who move when they retire. (4) You estimate that during your first year you will capture 2 percent of the Florida joggers who are age 65 or older. (5) You estimate that your sales will increase by 25% in year 2. Which of the following would be used to forecast your demand for year 1? O 3 million joggers who are 65 or older O 600,000 joggers who are 65 and older and live in Florida O 20% of those who retire move to Florida O You estimate that your sales will increase by 25% in year 2.
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