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(a) If the promotional budget is limited to $23,000, how many commercial messages should be run on each medium to maximize total audience contact? If your answer is zero enter "0". No of commercial Advertisement Alternatives Television Radio Online What is the allocation of the budget among the three media? Advertisement Alternatives Budget Allocation Television Radio Online messages What is the total audience reached? (b) By how much would audience contact increase if an extra $100 were allocated to the promotional budget? Round your answer to the nearest wholl number. Increase in audience coverage of approximately

(a) If the promotional budget is limited to $23,000, how many commercial messages should be run on each medium to maximize total audience contact? If your answer is zero enter "0". No of commercial Advertisement Alternatives Television Radio Online What is the allocation of the budget among the three media? Advertisement Alternatives Budget Allocation Television Radio Online messages What is the total audience reached? (b) By how much would audience contact increase if an extra $100 were allocated to the promotional budget? Round your answer to the nearest wholl number. Increase in audience coverage of approximately

Practical Management Science
Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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(a) If the promotional budget is limited to $23,000, how many commercial messages should be run on each medium to maximize total audience contact? If your answer is zero enter "0". No of commercial Advertisement Alternatives Television Radio Online What is the allocation of the budget among the three media? Advertisement Alternatives Budget Allocation Television Radio Online What is the total audience reached? messages (b) By how much would audience contact increase if an extra $100 were allocated to the promotional budget? Round your answer to the nearest whole. number. Increase in audience coverage of approximately O Icon Key Question 3 of 5.
Transcribed Image Text:(a) If the promotional budget is limited to $23,000, how many commercial messages should be run on each medium to maximize total audience contact? If your answer is zero enter "0". No of commercial Advertisement Alternatives Television Radio Online What is the allocation of the budget among the three media? Advertisement Alternatives Budget Allocation Television Radio Online What is the total audience reached? messages (b) By how much would audience contact increase if an extra $100 were allocated to the promotional budget? Round your answer to the nearest whole. number. Increase in audience coverage of approximately O Icon Key Question 3 of 5.
The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Currently, promotional plans are under way for this year's program. Advertising alternatives include television, radio, and online. Audience estimates, costs, and maximum media usage limitations are as shown: Bu Constraint Audience per advertisement Cost per advertisement Maximum media usage To ensure a balanced use of advertising media, radio advertisements must not exceed 50% of the total number of advertisements authorized. In addition, television should account for at least 10% of the total number of advertisements authorized. Advertisement Alternatives Television Television Radio Online 110,000 18,000 30,000 $1,500 $250 $500 21 (a) If the promotional budget is limited to $23,000, how many commercial messages should be run on each medium to maximize total audience contact? If your answer is zero enter "0". No of commercial messages Radio Online Television 11 Radio 13. What is the allocation of the budget among the three media? Advertisement Alternatives Budget Allocation
Transcribed Image Text:The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Currently, promotional plans are under way for this year's program. Advertising alternatives include television, radio, and online. Audience estimates, costs, and maximum media usage limitations are as shown: Bu Constraint Audience per advertisement Cost per advertisement Maximum media usage To ensure a balanced use of advertising media, radio advertisements must not exceed 50% of the total number of advertisements authorized. In addition, television should account for at least 10% of the total number of advertisements authorized. Advertisement Alternatives Television Television Radio Online 110,000 18,000 30,000 $1,500 $250 $500 21 (a) If the promotional budget is limited to $23,000, how many commercial messages should be run on each medium to maximize total audience contact? If your answer is zero enter "0". No of commercial messages Radio Online Television 11 Radio 13. What is the allocation of the budget among the three media? Advertisement Alternatives Budget Allocation
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