Homework Help is Here – Start Your Trial Now!
Business
Operations Management
(a) If the promotional budget is limited to $23,000, how many commercial messages should be run on each medium to maximize total audience contact? If your answer is zero enter "0". No of commercial Advertisement Alternatives Television Radio Online What is the allocation of the budget among the three media? Advertisement Alternatives Budget Allocation Television Radio Online messages What is the total audience reached? (b) By how much would audience contact increase if an extra $100 were allocated to the promotional budget? Round your answer to the nearest wholl number. Increase in audience coverage of approximately

(a) If the promotional budget is limited to $23,000, how many commercial messages should be run on each medium to maximize total audience contact? If your answer is zero enter "0". No of commercial Advertisement Alternatives Television Radio Online What is the allocation of the budget among the three media? Advertisement Alternatives Budget Allocation Television Radio Online messages What is the total audience reached? (b) By how much would audience contact increase if an extra $100 were allocated to the promotional budget? Round your answer to the nearest wholl number. Increase in audience coverage of approximately

Practical Management Science
Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
See similar textbooks
icon
Related questions
Question
(a) If the promotional budget is limited to $23,000, how many commercial messages should be run on each medium to maximize total audience contact? If your answer is zero enter "0". No of commercial Advertisement Alternatives Television Radio Online What is the allocation of the budget among the three media? Advertisement Alternatives Budget Allocation Television Radio Online What is the total audience reached? messages (b) By how much would audience contact increase if an extra $100 were allocated to the promotional budget? Round your answer to the nearest whole. number. Increase in audience coverage of approximately O Icon Key Question 3 of 5.
Transcribed Image Text:(a) If the promotional budget is limited to $23,000, how many commercial messages should be run on each medium to maximize total audience contact? If your answer is zero enter "0". No of commercial Advertisement Alternatives Television Radio Online What is the allocation of the budget among the three media? Advertisement Alternatives Budget Allocation Television Radio Online What is the total audience reached? messages (b) By how much would audience contact increase if an extra $100 were allocated to the promotional budget? Round your answer to the nearest whole. number. Increase in audience coverage of approximately O Icon Key Question 3 of 5.
The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Currently, promotional plans are under way for this year's program. Advertising alternatives include television, radio, and online. Audience estimates, costs, and maximum media usage limitations are as shown: Bu Constraint Audience per advertisement Cost per advertisement Maximum media usage To ensure a balanced use of advertising media, radio advertisements must not exceed 50% of the total number of advertisements authorized. In addition, television should account for at least 10% of the total number of advertisements authorized. Advertisement Alternatives Television Television Radio Online 110,000 18,000 30,000 $1,500 $250 $500 21 (a) If the promotional budget is limited to $23,000, how many commercial messages should be run on each medium to maximize total audience contact? If your answer is zero enter "0". No of commercial messages Radio Online Television 11 Radio 13. What is the allocation of the budget among the three media? Advertisement Alternatives Budget Allocation
Transcribed Image Text:The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Currently, promotional plans are under way for this year's program. Advertising alternatives include television, radio, and online. Audience estimates, costs, and maximum media usage limitations are as shown: Bu Constraint Audience per advertisement Cost per advertisement Maximum media usage To ensure a balanced use of advertising media, radio advertisements must not exceed 50% of the total number of advertisements authorized. In addition, television should account for at least 10% of the total number of advertisements authorized. Advertisement Alternatives Television Television Radio Online 110,000 18,000 30,000 $1,500 $250 $500 21 (a) If the promotional budget is limited to $23,000, how many commercial messages should be run on each medium to maximize total audience contact? If your answer is zero enter "0". No of commercial messages Radio Online Television 11 Radio 13. What is the allocation of the budget among the three media? Advertisement Alternatives Budget Allocation
Expert Solution
trending now

Trending now

This is a popular solution!

steps

Step by step

Solved in 3 steps with 5 images

SEE SOLUTIONCheck out a sample Q&A here
Blurred answer
Recommended textbooks for you
Practical Management Science
Practical Management Science
Operations Management
ISBN:
9781337406659
Author:
WINSTON, Wayne L.
Publisher:
Cengage,
Operations Management
Operations Management
Operations Management
ISBN:
9781259667473
Author:
William J Stevenson
Publisher:
McGraw-Hill Education
Operations and Supply Chain Management (Mcgraw-hi…
Operations and Supply Chain Management (Mcgraw-hi…
Operations Management
ISBN:
9781259666100
Author:
F. Robert Jacobs, Richard B Chase
Publisher:
McGraw-Hill Education
Business in Action
Business in Action
Operations Management
ISBN:
9780135198100
Author:
BOVEE
Publisher:
PEARSON CO
Purchasing and Supply Chain Management
Purchasing and Supply Chain Management
Operations Management
ISBN:
9781285869681
Author:
Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
Publisher:
Cengage Learning
Production and Operations Analysis, Seventh Editi…
Production and Operations Analysis, Seventh Editi…
Operations Management
ISBN:
9781478623069
Author:
Steven Nahmias, Tava Lennon Olsen
Publisher:
Waveland Press, Inc.
SEE MORE TEXTBOOKS