(a) If the promotional budget is limited to $23,000, how many commercial messages should be run on each medium to maximize total audiencecontact? If your answer is zero enter "0".No of commercialAdvertisement AlternativesTelevisionRadioOnlineWhat is the allocation of the budget among the three media?Advertisement Alternatives Budget AllocationTelevisionRadioOnlineWhat is the total audience reached?messages(b) By how much would audience contact increase if an extra $100 were allocated to the promotional budget? Round your answer to the nearest whole.number.Increase in audience coverage of approximatelyO Icon KeyQuestion 3 of 5. The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Currently, promotional plans are under way for thisyear's program. Advertising alternatives include television, radio, and online. Audience estimates, costs, and maximum media usage limitations are asshown:BuConstraintAudience per advertisementCost per advertisementMaximum media usageTo ensure a balanced use of advertising media, radio advertisements must not exceed 50% of the total number of advertisements authorized. Inaddition, television should account for at least 10% of the total number of advertisements authorized.Advertisement AlternativesTelevisionTelevision Radio Online110,000 18,000 30,000$1,500 $250 $50021(a) If the promotional budget is limited to $23,000, how many commercial messages should be run on each medium to maximize total audiencecontact? If your answer is zero enter "0".No of commercialmessagesRadioOnlineTelevision11Radio13.What is the allocation of the budget among the three media?Advertisement Alternatives Budget Allocation

TelevisionRadioOnline Audience per adv.110,00018,00030,000 Cost per adv.1500250500 Max. media usage…

Answered: (a) If the promotional budget is…

Practical Management Science

6th Edition

ISBN:9781337406659

Author:WINSTON, Wayne L.

Publisher:WINSTON, Wayne L.

Chapter2: Introduction To Spreadsheet Modeling

Section: Chapter Questions

Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...

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Similar questions

There is a saying in the advertising business, "When you have nothing to say, sing it," meaning that feeling based advertising is most appropriate for brands that have no real point of difference over the competition. Do you agree? Give with example.
Find one print ad for each bearing ……..(05 Marks) Maximum Word Limit (150-200). Psychogenic needs Need for power Need for uniqueness
Need the correct answer to this practice question I found online please | Reach is measured by comparing the cost of advertising with the product placement gross ratings points O product usage impressions
Explain how advertising objectives would vary or remain the same for a frequently purchased product from a new brand vs an established brand in the market. Explain the message strategy of the advertisements for the above two scenarios. Choose one of the most appropriate short-term media budget allocation strategy for the ads of frequently purchased products and explain the rationale for the same
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In personal selling, costs of promoting a product or service can be controlled by: Question 12 options: a) promoting undifferentiated sales messages toward prospective consumers. b) adjusting the size of the sales force in one-person increments. c) purchasing advertising and sales promotions in large amounts. d) promoting a product to both qualified and nonqualified prospects.
what does the company mean by “exposures”? If one person sees the same ad 10 times, does this mean 10 exposures?
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Which tool of Consumer behavior influences decision regarding the size, shape and feature a. Promotion b. Price c. Place d. Product
There is a saying in the advertising business, "When you have nothing to say, sing it," meaning that feeling based advertising is most appropriate for brands that have no real point of difference over the competition. Explain with the example?

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