For a high school student, Tim is highly concerned about environmental issues. He is a strong supporter of the garbage recycling and afforestation campaigns taken up by the environmental activists in his neighborhood. He wants to become a full-time volunteer for their upcoming wildlife protection program and has even saved money to contribute to the cause. Tim writes a weekly column in his school's newspaper about movies he has seen, books he has read, and concerts he has attended. His column provides information and odinions. Feedback from his fellow students is positive, and they are appreciative of the advice that is given. While in high school, Tim enjoyed rock music and regularly purchase hip clothing sported by his favorite rock band. However, five years later, after Tim graduated and became an accountant, his preference shifted toward formal clothing. Question: For tim, the group of environmental activists in his neighborhood can be categorized under which of the following reference groups? 1) secondary group 2)primary group) 3) dissociative group 4) aspirational group 5) cognitive group

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
icon
Related questions
icon
Concept explainers
Topic Video
Question
For a high school student, Tim is highly concerned about environmental issues. He is a strong supporter of the garbage recycling and afforestation campaigns taken up by the environmental activists in his neighborhood. He wants to become a full-time volunteer for their upcoming wildlife protection program and has even saved money to contribute to the cause. Tim writes a weekly column in his school's newspaper about movies he has seen, books he has read, and concerts he has attended. His column provides information and odinions. Feedback from his fellow students is positive, and they are appreciative of the advice that is given. While in high school, Tim enjoyed rock music and regularly purchase hip clothing sported by his favorite rock band. However, five years later, after Tim graduated and became an accountant, his preference shifted toward formal clothing. Question: For tim, the group of environmental activists in his neighborhood can be categorized under which of the following reference groups? 1) secondary group 2)primary group) 3) dissociative group 4) aspirational group 5) cognitive group
Expert Solution
trending now

Trending now

This is a popular solution!

steps

Step by step

Solved in 4 steps

Blurred answer
Knowledge Booster
Inventory management
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Similar questions
Recommended textbooks for you
Principles Of Marketing
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:
9781337407595
Author:
Lamb
Publisher:
Cengage
Contemporary Marketing
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning