For a high school student, Tim is highly concerned about environmental issues. He is a strong supporter of the garbage recycling and afforestation campaigns taken up by the environmental activists in his neighborhood. He wants to become a full-time volunteer for their upcoming wildlife protection program and has even saved money to contribute to the cause. Tim writes a weekly column in his school's newspaper about movies he has seen, books he has read, and concerts he has attended. His column provides information and odinions. Feedback from his fellow students is positive, and they are appreciative of the advice that is given. While in high school, Tim enjoyed rock music and regularly purchase hip clothing sported by his favorite rock band. However, five years later, after Tim graduated and became an accountant, his preference shifted toward formal clothing. Question: For tim, the group of environmental activists in his neighborhood can be categorized under which of the following reference groups? 1) secondary group 2)primary group) 3) dissociative group 4) aspirational group 5) cognitive group

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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For a high school student, Tim is highly concerned about environmental issues. He is a strong supporter of the garbage recycling and afforestation campaigns taken up by the environmental activists in his neighborhood. He wants to become a full-time volunteer for their upcoming wildlife protection program and has even saved money to contribute to the cause. Tim writes a weekly column in his school's newspaper about movies he has seen, books he has read, and concerts he has attended. His column provides information and odinions. Feedback from his fellow students is positive, and they are appreciative of the advice that is given. While in high school, Tim enjoyed rock music and regularly purchase hip clothing sported by his favorite rock band. However, five years later, after Tim graduated and became an accountant, his preference shifted toward formal clothing. Question: For tim, the group of environmental activists in his neighborhood can be categorized under which of the following reference groups? 1) secondary group 2)primary group) 3) dissociative group 4) aspirational group 5) cognitive group
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