A) How does Television make money in Canada? B) How are Canadians affected by Television? C) What kind of editorial biases are there in Canadian Television?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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  1. The second part of this assignment is a written report on the Canadian television landscape. Your research should answer the basics of the medium. A) How does Television make money in Canada? B) How are Canadians affected by Television? C) What kind of editorial biases are there in Canadian Television? D) Give a detailed report on the ownership structure of the major Canadian TV broadcasters, ie, who owns what and what other media outlets are they involved in? E) What are the regulatory bodies such as the CRTC doing for/ to the Canadian TV industry?
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