Firms that follow Global standardisation strategy are called global firms none international firms O multi-domestic firms Profits can be increased by using a differentiation strategy which is defined as Adding value to a product so that O customers are willing to pay more for O Lowering costs Both A and B O None of the above
Firms that follow Global standardisation strategy are called global firms none international firms O multi-domestic firms Profits can be increased by using a differentiation strategy which is defined as Adding value to a product so that O customers are willing to pay more for O Lowering costs Both A and B O None of the above
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
![Firms that follow Global
standardisation strategy are called
global firms
none
international firms
O multi-domestic firms
Profits can be increased by using a
differentiation strategy which is
defined as
Adding value to a product so that
O customers are willing to pay more for
it
O Lowering costs
O Both A and B
O None of the above](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2F6f798fb8-0235-4fce-9246-675b497a9964%2F961c8d90-990a-4269-af7f-3bcd6aceb62b%2Flb9evre_processed.jpeg&w=3840&q=75)
Transcribed Image Text:Firms that follow Global
standardisation strategy are called
global firms
none
international firms
O multi-domestic firms
Profits can be increased by using a
differentiation strategy which is
defined as
Adding value to a product so that
O customers are willing to pay more for
it
O Lowering costs
O Both A and B
O None of the above
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