Fill up the table below to take stock of what you have on hand right now. It is like a snapshot of your strengths as they are today! You have 30 minutes to complete this task. Who am I? (List your values, attributes, and abilities here, e.g., honest, sincere, hard-working, go-getter, empathy, ability to get along with people) What do I know-2? (List down your soft skills like decision making, negotiation, or leadership skills) What do I know - 1? (List your hard skills here, e.g., software programming, drawing/sketching, writing) Whom do I know? (People in your network - Think of people, not your immediate college environment, but also outside it.) The information that you have filled up above sums up your resources or your means. Note: It is perfectly ok if you do not have a lot to write in these boxes at this stage. This is the beginning of the process of getting to know yourself better and becoming aware of the principle and how it is used.
Fill up the table below to take stock of what you have on hand right now. It is like a snapshot of your strengths as they are today! You have 30 minutes to complete this task. Who am I? (List your values, attributes, and abilities here, e.g., honest, sincere, hard-working, go-getter, empathy, ability to get along with people) What do I know-2? (List down your soft skills like decision making, negotiation, or leadership skills) What do I know - 1? (List your hard skills here, e.g., software programming, drawing/sketching, writing) Whom do I know? (People in your network - Think of people, not your immediate college environment, but also outside it.) The information that you have filled up above sums up your resources or your means. Note: It is perfectly ok if you do not have a lot to write in these boxes at this stage. This is the beginning of the process of getting to know yourself better and becoming aware of the principle and how it is used.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
![Effectuation is a way of thinking, which includes a set of decision-making principles that
expert entrepreneurs employ in situations of uncertainty.
Part 1
Here, you will apply the first effectuation principle, Bird-in-Hand, to take stock of your means. You may
think, "But I am not starting a business now." You are right! However, this exercise will teach you to become
aware of your strengths and how to apply this principle, and then you can apply it anytime you need.
Fill up the table below to take stock of what you have on hand right now. It is like a snapshot of your
strengths as they are today! You have 30 minutes to complete this task.
Who am I?
(List your values, attributes, and abilities here, e.g.,
honest, sincere, hard-working, go-getter, empathy,
ability to get along with people)
What do I know - 2?
(List down your soft skills like decision making,
negotiation, or leadership skills)
What do I know - 1?
(List your hard skills here, e.g., software programming,
drawing/sketching, writing)
Whom do I know?
(People in your network -
Think of people, not your immediate college
environment, but also outside it.)
The information that you have filled up above sums up your resources or your means.
Note: It is perfectly ok if you do not have a lot to write in these boxes at this stage. This is the beginning of
the process of getting to know yourself better and becoming aware of the principle and how it is used.](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2F0e4d9fcf-6374-447f-8b72-118314acdae6%2Fde02bcf0-2a02-42a3-960f-7845a0f6bd53%2Fx8m5x6l_processed.jpeg&w=3840&q=75)
Transcribed Image Text:Effectuation is a way of thinking, which includes a set of decision-making principles that
expert entrepreneurs employ in situations of uncertainty.
Part 1
Here, you will apply the first effectuation principle, Bird-in-Hand, to take stock of your means. You may
think, "But I am not starting a business now." You are right! However, this exercise will teach you to become
aware of your strengths and how to apply this principle, and then you can apply it anytime you need.
Fill up the table below to take stock of what you have on hand right now. It is like a snapshot of your
strengths as they are today! You have 30 minutes to complete this task.
Who am I?
(List your values, attributes, and abilities here, e.g.,
honest, sincere, hard-working, go-getter, empathy,
ability to get along with people)
What do I know - 2?
(List down your soft skills like decision making,
negotiation, or leadership skills)
What do I know - 1?
(List your hard skills here, e.g., software programming,
drawing/sketching, writing)
Whom do I know?
(People in your network -
Think of people, not your immediate college
environment, but also outside it.)
The information that you have filled up above sums up your resources or your means.
Note: It is perfectly ok if you do not have a lot to write in these boxes at this stage. This is the beginning of
the process of getting to know yourself better and becoming aware of the principle and how it is used.
Expert Solution
![](/static/compass_v2/shared-icons/check-mark.png)
This question has been solved!
Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.
This is a popular solution!
Trending now
This is a popular solution!
Step by step
Solved in 5 steps
![Blurred answer](/static/compass_v2/solution-images/blurred-answer.jpg)
Recommended textbooks for you
![Principles Of Marketing](https://www.bartleby.com/isbn_cover_images/9780134492513/9780134492513_smallCoverImage.gif)
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
![Marketing](https://www.bartleby.com/isbn_cover_images/9781259924040/9781259924040_smallCoverImage.gif)
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
![Foundations of Business (MindTap Course List)](https://www.bartleby.com/isbn_cover_images/9781337386920/9781337386920_smallCoverImage.gif)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
![Principles Of Marketing](https://www.bartleby.com/isbn_cover_images/9780134492513/9780134492513_smallCoverImage.gif)
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
![Marketing](https://www.bartleby.com/isbn_cover_images/9781259924040/9781259924040_smallCoverImage.gif)
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
![Foundations of Business (MindTap Course List)](https://www.bartleby.com/isbn_cover_images/9781337386920/9781337386920_smallCoverImage.gif)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
![Marketing: An Introduction (13th Edition)](https://www.bartleby.com/isbn_cover_images/9780134149530/9780134149530_smallCoverImage.gif)
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
![MKTG 12:STUDENT ED.-TEXT](https://www.bartleby.com/isbn_cover_images/9781337407595/9781337407595_smallCoverImage.gif)
![Contemporary Marketing](https://www.bartleby.com/isbn_cover_images/9780357033777/9780357033777_smallCoverImage.jpg)
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning