Mely Reyes didn't know what to do. After graduating from DLSUD in 1998, she had taken a job with major beer company, thinking she could pursue her in interests in sales. The beer company had a reputation for being like ‘’family’’ but it turned out that it was like no family she’d ever known. The sales and marketing director seemed to go out of his way to diminish the employee’s importance by making comments like ‘’if you want to leave, go ahead. I’ve got another 1,000 applicants just like you’’ She had spent her first year working for the company and was now trying to figure out whether to leave for another company, find a small one or change career together. ‘‘This is not why I got a business management degree for’’ she thought. Now, in the summer of 1999, she was facing a very tight job market and hadn’t been able to save a penny for a year. All she knew that she was miserable. What will be the impact to the company of the attitude of the sales and marketing director in dealing with his subordinates, particularly the new employees? What would you do if you were mely? What could the beer company do to avoid problems like this?
Mely Reyes didn't know what to do. After graduating from DLSUD in 1998, she had taken a job with major beer company, thinking she could pursue her in interests in sales. The beer company had a reputation for being like ‘’family’’ but it turned out that it was like no family she’d ever known. The sales and marketing director seemed to go out of his way to diminish the employee’s importance by making comments like ‘’if you want to leave, go ahead. I’ve got another 1,000 applicants just like you’’ She had spent her first year working for the company and was now trying to figure out whether to leave for another company, find a small one or change career together. ‘‘This is not why I got a business management degree for’’ she thought. Now, in the summer of 1999, she was facing a very tight job market and hadn’t been able to save a penny for a year. All she knew that she was miserable. What will be the impact to the company of the attitude of the sales and marketing director in dealing with his subordinates, particularly the new employees? What would you do if you were mely? What could the beer company do to avoid problems like this?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Mely Reyes didn't know what to do. After graduating from DLSUD in 1998, she had taken a job with major beer company, thinking she could pursue her in interests in sales. The beer company had a reputation for being like ‘’family’’ but it turned out that it was like no family she’d ever known. The sales and marketing director seemed to go out of his way to diminish the employee’s importance by making comments like ‘’if you want to leave, go ahead. I’ve got another 1,000 applicants just like you’’
She had spent her first year working for the company and was now trying to figure out whether to leave for another company, find a small one or change career together. ‘‘This is not why I got a business management degree for’’ she thought. Now, in the summer of 1999, she was facing a very tight job market and hadn’t been able to save a penny for a year. All she knew that she was miserable.
- What will be the impact to the company of the attitude of the sales and marketing director in dealing with his subordinates, particularly the new employees?
- What would you do if you were mely?
- What could the beer company do to avoid problems like this?
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