Facebook company background, with information on company’s nature of business/ businesses, objective, goal, mission and vision, brand hierarchy and geographical presence.
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Facebook company background, with information on company’s nature of business/ businesses, objective, goal, mission and vision, brand hierarchy and geographical presence.
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- INTERACTIVE SESSION ORGANIZATIONS Digital Technology Helps Crayola Brighten Its Brand Crayola is one of the world's most beloved brands for children and their parents. The Easion, Pennsylvania-based company has been noted for high-quality, non-toxic crayons, markers, pencils, modeling clay, creative toys, and innovative art tools that have inspired artistic creativity in children for more than one hundred years. You can find Cray- ola products nearly everywhere, including schools, offices, supermarkets, drug stores, hospitals, theme parks, airports, gas stations, and restaurants. The Crayola crayon box became part of the col- lective history and experiences of generations of Americans, and a symbol of the color and fun of childhood. But today, that Crayola crayon box is not as iconic as in the past. The popularity of Crayola crayons is under assault-not by Crayola's traditional competitors (Faber-Castelli, Dixoniconderoga, and MEGA Brands), but by changing umes. There has been a…Please create company policy and procedures for “RenewaBag” Note: Information regarding the business is in the photo attached. Thank you.Please do not give solution in image format thanku Select three local businesses (one large and two small) and play the role of "mystery shopper". How easy was it to do business with each company? How would you rate their service, quality and convenience? Were sales people helpful and friendly? Did they handle transactions professionally and courteously? How would you rate the business' appearance? How would you describe each company's competitive advantage? What future do you predict for each company? Prepare a brief report on the findings and conclusions.
- Which of these could explain a situation where the percentage of recent users of a particular product is significantly lower than the percentage of shoppers who have tried the product? Question options: Something might be wrong with the product that discourages repeat buying. Delivery delays prevent recent buyers from actually using the product. There isn't enough social media buzz about the product. Advertising has failed to remind people of the wisdom of buying the product. Social media buzz is hyping the product heavily.< 5:13 learn.mru.ca Learning Activity-Marketing 2150 Spring 2020 Chapter 13- Social Media and Online Marketing Communications Best Practices in Social Media In this learning activity, we will develop skills related to summarizing the best practices associated with the creation and monitoring of social media programs. Social media marketing requires an understanding of what social media offers consumers and marketers. Social media is a form of online media that allows members to create their own network of friends and contacts to share comments, articles, opinions, videos, and images. Social media differs from other forms of media in that is inexpensive and relatively easy to use. It needs dedicated attention so that messaging is fresh, current, and responsive. It is labour intensive in terms of real- time monitoring and nurturing. Questions and comments should not go unanswered on social media and advocates should be noted. Social media is a public forum and all interactions need to be…QUESTION 48 If a social venture decides to deepen its knowledge of the market and focuses on developing and becoming expert in providing the required services it would be ____________. Competing effectively. Scaling down. Scaling up. Scaling deep.
- In personal selling, costs of promoting a product or service can be controlled by: Question 12 options: a) promoting undifferentiated sales messages toward prospective consumers. b) adjusting the size of the sales force in one-person increments. c) purchasing advertising and sales promotions in large amounts. d) promoting a product to both qualified and nonqualified prospects.company: Bell helicopter A detailed summary of the company that includes an overview, its sales structure, key products, and other relevant information Description of a business-to-business sales function that you could perform for this company, including a short draft list of possible products/services you could representCreative Homework/Shorl Project You work for a directmarketing firm, and your client, who owns a lawn mowing and landscaping service, has enlisted your help in using various direct marketing approaches to reach out 10 potential customers. consider carefully which forms ofdirect marketing would be most effective for your clientand why. Devise a short presentation for your custome< sothat he can weigh the various options you recommend
- 1. Is it true that the more loyal the firmâs profitable customers, the higher the firmâs customer equity? a. no b. yes c. maybe d. cannot tell accurately e. only if the value proposition is understood 2. Surveys show that in markets with few customers and high margins, sellers want to create ________ with key customers. a. basic relationships b. relationship marketing c. extreme partnerships d. full partnerships e. marketing myopia 3. Many organizations today realize that in addition to providing financial benefits to customers, they must also add ________ benefits. a. social b. emotional c. rational d. psychographic e. product-use 4. By supplying customers with special equipment or computer linkages that help them manage their orders, payroll, or inventory, a business marketer would be building customer relationships by adding ________. a. greater customer service b. partnership marketing c. structural ties d. value-added services e. none of the above…QUESTION 72 Properly designed and executed, marketing can do which of the following? a. Create a need for something b. Make people buy things they really can’t afford. c. Influence people to do things they don’t want to do. d. Make it more appealing to buy certain things over others. QUESTION 73 Which represents an intermediary relationship? a. A bank provides a loan to an individual purchasing a car. b. A private equity firm has invested in a logistics company. c. A logistics company purchases truck tires from Goodyear. d. A small bank uses an outsourced human resources company for its HR needs._____, a social media metric, refers to media mentions, influences of bloggers reached, influences of customers reached, and second-degree reach based on social graphs. Question 7 options: a) Influence b) Interest c) Participation d) Buzz
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