Face-to-face communication is expensive, so It is useful if Question 36 options: A)product has a low price B)there are a lot of customers C)product is complex D)small volumes are being sold E)the buyer is in the early stages of the purchase process

Face-to-face communication is expensive, so It is useful if Question 36 options: A)product has a low price B)there are a lot of customers C)product is complex D)small volumes are being sold E)the buyer is in the early stages of the purchase process

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Concept explainers

Interactive marketing

Interactive marketing is a two-way interaction between company and consumer. This type of marketing allows consumers to take an active role in the marketing process, providing feedback and input which can help shape the final product or service. In addition, interactive marketing can help build strong relationships between companies and consumers.

Question

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Answer with explanation.

Face-to-face communication is expensive, so
It is useful if
Question 36 options:
A)product has a low price
B)there are a lot of customers
C)product is complex
D)small volumes are being sold
E)the buyer is in the early stages of the
purchase process

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