Explain the difference between mediating (or intervening) versus moderating effects by using a specific example for each.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Explain the difference between mediating (or intervening) versus moderating effects by using a specific example for each. Illustrate your answer with two conceptual frameworks (showing boxes that are connected with arrows) that visualize how the different constructs are connected with one another in the two examples.

You must explain the nature of the relationships between the constructs in the context of your examples (e.g., why are the relationships positive, negative, stronger, weaker, etc.?)

a) Mediating effect:

 In addition to showing the conceptual framework, provide at least three sentences of explanation.

b) Moderating effect:

In addition to showing the conceptual framework, provide at least three sentences of explanation.

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