During the current pandemic situation, the offline grocery retailers are facing huge challenge from their online competitors. Amazon Pantry and Flipkart have been able to boost their sales by a considerable degree (https://www.forbesindia.com/blog/business- strategy/india-is-the-latest-battleground-for-grocery-retail-wars/). Can you suggest the specific value chain activities brands like Reliance Mart and Big Bazar should focus on in order to counter the growing influence of online retailers in grocery sales?
During the current pandemic situation, the offline grocery retailers are facing huge challenge from their online competitors. Amazon Pantry and Flipkart have been able to boost their sales by a considerable degree (https://www.forbesindia.com/blog/business- strategy/india-is-the-latest-battleground-for-grocery-retail-wars/). Can you suggest the specific value chain activities brands like Reliance Mart and Big Bazar should focus on in order to counter the growing influence of online retailers in grocery sales?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
During the current pandemic situation, the offline grocery retailers are facing huge
challenge from their online competitors. Amazon Pantry and Flipkart have been able
to boost their sales by a considerable degree (https://www.forbesindia.com/blog/business-
strategy/india-is-the-latest-battleground-for-grocery-retail-wars/). Can you suggest
the specific value chain activities brands like Reliance Mart and Big Bazar should
focus on in order to counter the growing influence of online retailers in grocery sales?
Expert Solution
This question has been solved!
Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.
Step by step
Solved in 2 steps
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Recommended textbooks for you
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning