During the current pandemic situation, the offline grocery retailers are facing huge challenge from their online competitors. Amazon Pantry and Flipkart have been able to boost their sales by a considerable degree (https://www.forbesindia.com/blog/business- strategy/india-is-the-latest-battleground-for-grocery-retail-wars/). Can you suggest the specific value chain activities brands like Reliance Mart and Big Bazar should focus on in order to counter the growing influence of online retailers in grocery sales?

During the current pandemic situation, the offline grocery retailers are facing huge challenge from their online competitors. Amazon Pantry and Flipkart have been able to boost their sales by a considerable degree (https://www.forbesindia.com/blog/business- strategy/india-is-the-latest-battleground-for-grocery-retail-wars/). Can you suggest the specific value chain activities brands like Reliance Mart and Big Bazar should focus on in order to counter the growing influence of online retailers in grocery sales?

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter3: The Marketing Environment

Section3.2: Dollar General Uses Buying Power To Target Markets

Problem 3C

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