Answered: Outline three aspects which Netflix…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Read the below abstract and answer the questions that follow

Key Takeaways from Netflix’s Digital Marketing Strategy

Founded by Reed Hastings and Marc Randolph in 1997, Netflix is now a household name getting more and more popular among people from all around the world. Of course, it is not a coincidence, but rather it is the outcome of the intelligent digital marketing strategies practiced by Netflix. In addition, Netflix is a leading company providing streaming entertainment service with 183 million paid users in over 190 countries watching TV series, documentaries, and feature films in various genres and languages.

Netflix’s digital marketing strategy includes a wide variety of campaigns, social media posts, and opportunities for members to watch any content anytime, anywhere, or on any screen connected to the Internet. Included in the Netflix digital strategies, Netflix’s social media posts, campaigns, and commercials are quite remarkable, attracting more attention and bringing more members. Now, we will look at the key takeaways from Netflix’s digital marketing strategy explaining how it achieves to protect its central position in the digital content industry.

Intelligent Use of Social Media

Since social media is a hot favourite in recent years, Netflix’s social media team uses it intelligently to grab attention and arouse curiosity. Their social media team does not even give money to sponsored posts. still, they create original and charming posts to share, which is getting viral and widespread among social media users.

Thanks to Netflix’s social media strategy within a creative and strategic approach, people are encouraged to talk about Netflix and the content below posts. Their social media team asks questions and creates polls stimulating users or fans to continue the casual conversation that places Netflix in trending topics.

Outline three aspects which Netflix should consider when it comes to making promises and guarantees online and specifically delivering the promised service.

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