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Read the below abstract and answer the questions that follow |
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Key Takeaways from Netflix’s Digital Marketing Strategy Founded by Reed Hastings and Marc Randolph in 1997, Netflix is now a household name getting more and more popular among people from all around the world. Of course, it is not a coincidence, but rather it is the outcome of the intelligent digital Netflix’s digital marketing strategy includes a wide variety of campaigns, social media posts, and opportunities for members to watch any content anytime, anywhere, or on any screen connected to the Internet. Included in the Netflix digital strategies, Netflix’s social media posts, campaigns, and commercials are quite remarkable, attracting more attention and bringing more members. Now, we will look at the key takeaways from Netflix’s digital marketing strategy explaining how it achieves to protect its central position in the digital content industry. Intelligent Use of Social Media Since social media is a hot favourite in recent years, Netflix’s social media team uses it intelligently to grab attention and arouse curiosity. Their social media team does not even give money to
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