spending on digital marketing has trended upward in recent years, and with so many individuals using the internet for extended periods oftime, it is easy to understand why. in some cases, someorganizations spend more than half of their budget ondigital marketing. how do you think they justify committing more than half of their marketing budget to digital efforts? Do you believe that more companies should invest primarily in digital marketing? Whatgroups or factors would indicate to you that digitalmarketing does not make sense as an investment?
spending on digital marketing has trended upward in recent years, and with so many individuals using the internet for extended periods oftime, it is easy to understand why. in some cases, someorganizations spend more than half of their budget ondigital marketing. how do you think they justify committing more than half of their marketing budget to digital efforts? Do you believe that more companies should invest primarily in digital marketing? Whatgroups or factors would indicate to you that digitalmarketing does not make sense as an investment?
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
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spending on digital marketing has trended upward in recent years, and with so many individuals using the internet for extended periods of
time, it is easy to understand why. in some cases, some
organizations spend more than half of their budget on
digital marketing. how do you think they justify committing more than half of their marketing budget to digital efforts? Do you believe that more companies should invest primarily in digital marketing? What
groups or factors would indicate to you that digital
marketing does not make sense as an investment?
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