“Nowadays, the digital revolution has placed a whole new set of capabilities in the hands of consumers and businesses”. Please describe the advantages that consumers have today that they did not have yesterday e.g., a substantial increase in buying power, and a greater variety of available goods and services. And in terms of business, what to manage them?

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20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter3: The Marketing Environment
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“Nowadays, the digital revolution has placed a whole new set of capabilities in the hands of consumers and businesses”.

Please describe the advantages that consumers have today that they did not have yesterday e.g., a substantial increase in buying power, and a greater variety of available goods and services. And in terms of business, what to manage them?

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