“Nowadays, the digital revolution has placed a whole new set of capabilities in the hands of consumers and businesses”. Please describe the advantages that consumers have today that they did not have yesterday e.g., a substantial increase in buying power, and a greater variety of available goods and services. And in terms of business, what to manage them?
“Nowadays, the digital revolution has placed a whole new set of capabilities in the hands of consumers and businesses”. Please describe the advantages that consumers have today that they did not have yesterday e.g., a substantial increase in buying power, and a greater variety of available goods and services. And in terms of business, what to manage them?
Chapter3: The Marketing Environment
Section: Chapter Questions
Problem 4DRQ
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“Nowadays, the digital revolution has placed a whole new set of capabilities in the hands of consumers and businesses”.
Please describe the advantages that consumers have today that they did not have yesterday e.g., a substantial increase in
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