What are the benefits and challenges of digital platforms such as Twitter, Instagram, and Google?
Social media refers to a computer-based technology that can facilitate the sharing of ideas, thoughts and information through the use of virtual networks and communities. It is internet based and gives the users quick electronic communication of any form of content such as personal information, videos, photos etc
Speaking about businesses specifically, social media is a form of digital marketing that can leverage the popularity and ubiquitousness of these platforms to achieve the desired business and marketing goals. Therefore considering this description, there are good benefits and also equal disadvantages to using these social media platforms. Some of them are explained below-
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