years ago, and watch retailer was founded in Du rab Emirates (UAE). Today the compai 400 st ores in more than 1 0 countrios
years ago, and watch retailer was founded in Du rab Emirates (UAE). Today the compai 400 st ores in more than 1 0 countrios
Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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Transcribed Image Text:Over 100 years ago, Damas international jewelry
and watch retailer was founded in Dubai, United
Arab Emirates (UAE). Today the company has over
400 stores in more than 18 countries worldwide.
It is a top retailer in UAE and went on to become a
global brand name with an extensive portfolio of its
own jewelry lines and renowned global luxury
brands. Damas sells its jewelry and watches via four
main avenues, the exclusive stores that offer high-
end luxury products; semi-exclusive stores which
offer stylish and sophisticated products for the
discerning consumer; and the Damas 22K and 18K
stores which offer trendy, fashionable and stylish
products and brands at competitive prices.
Please visit their website,
https://damasjewellery.com/
Explore the site and explore in detail of one of its
brands and answer the following questions:
Questions:
*What are the traits that people attribute to the
brand?
*What is psychographic profile of a person who
prefer to wear that brand?
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