What part does the creation of an Internet-based process for one of the company's functions play? Can you provide a concrete example to illustrate its value to the business?
What part does the creation of an Internet-based process for one of the company's functions play? Can you provide a concrete example to illustrate its value to the business?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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What part does the creation of an Internet-based process for one of the company's functions play? Can you provide a concrete example to illustrate its value to the business?
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