Answered: What are the various marketing mix…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Read the case below and then answer the questions. One of the tastiest fast-food chains across the country, KFC or (Kentucky Fried Chicken) has come out with items which are hard to be beaten except for the likes of McDonald's, KFC uses a combination of Franchise outlet system as well as company-owned outlets. There is a total of 20,000+ outlets in 150+ countries that KFC has outlets in all the major cities. In India, in order to cater to vegetarian customers, KFC offers Veg Burgers. In American states, KFC Zinger burger sandwich is a best-selling product. In Islamic and middle eastern countries chicken served by KFC is halal including Sultanate of Oman in order to cater their customer KFC concerns their society health by conveying a message of printing ads, in their box meal "This Chicken is slaughtered with halal” by using TV, hoardings, print, online ads for their promotional. Besides that, KFC uses its attributes (Fresh Fried Chicken) product to occupy a clear distinctive relative to competing products in the minds of their consumers. KFC is the sponsor of various cricket clubs playing 20-20 cricket, AS the 20-20 cricket provides excitement and fun, the message KFC is trying to convey along with sponsoring is "Maximum enjoyment in Minimum time". KFC targets the "HUNGER”, and we know there is no compromise when it comes to "HUNGER". As the outlets of KFC are in posh area and prices are too high (overhead expenses-rent, air-conditioning, employees), so KFC targets upper and middle convey along with sponsoring is "Maximum enjoyment in Minimum time". KFC targets the "HUNGER", and we know there is no compromise when it comes to "HUNGER". As the outlets of KFC are in posh area and prices are too high (overhead expenses-rent, air-conditioning, employees), so KFC targets upper and middle classes. KFC market depends upon size and growth rate of population, company resources and structural attractiveness of it. KFC offers special combo, Zinger supreme and with a side dish spicy French fries and cookies with 5.500 R compared to the middle class where there's no special offer or even getting a coupon when they request for a chicken meal, chicken wings, chicken popcorn cost rates from 500-1.200 R.O. 1. What are the various marketing mix components of KFC? Name each component and Identify the ones mentioned in the case. 2. Which products/brands are 'mass-marketed' and which of them are marketed to 'specific segment? 3. What is the ethical issue involved in the case which implements the societal marketing concept? Answer three questions with steps please. The subject is basic marketing.

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