1) Most canadian companies pay listing fees to get shelf space in retail outlets. which of the following factors has contributed the most to the advent of listing fees ? a) It is in both their and their customers best interest b) It is required by governement c) It allows companies to operate globally d) It helps the bottom line in both the short run and long run

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Global Marketing

Global marketing is defined as the process of promoting a product and making it available beyond its country of origin. Hence, it can also be referred to as international marketing. When a product reaches a consumer beyond domestic boundaries, it is called global marketing. Global marketing is a sub-part of marketing. It is not just limited to selling the product worldwide; but also involves proper planning, procurement of materials, manufacturing of a product, placing, and promotion for the product, and introducing it in the domestic and the international markets. Global marketing is not only important for the success of a business but also helpful in the retention of a large consumer base. Various business organizations or companies have failed due to the shortcoming of proper marketing techniques.