Briefly explain O How is Alibaba's Hema transforming the traditional retail industryand what are the foundations of its New Retail.strategy?(2)What is the role of technology and data in Hema stores?In your opinion, could Hema's New Retail strategy be implementedin other parts of the globe? What would be needed and could be themain obstacles?

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Answered: O How is Alibaba's Hema transforming…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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O How is Alibaba's Hema transforming the traditional retail industry and what are the foundations of its New Retail strategy?