Directions: Read each item carefully. Write the letter of the correct answer. 1. It is a management process of creating and maintaining fit between the objectives and resources of the organization and the changing marketing opportunities. A. Strategic Planning B. Strategy C. Planning D. Tactical Planning
Directions: Read each item carefully. Write the letter of the correct answer.
1. It is a management process of creating and maintaining fit between the objectives and resources of the
organization and the changing marketing opportunities.
A. Strategic Planning
B. Strategy
C. Planning
D. Tactical Planning
2. It is a unique combination of the four P’s which are product, place, promotion and pricing.
A. Marketing Mix
B. Marketing Sample
C. Marketing Techniques
D. Marketing Strategies
3. Which of the following is not a strategic planning process?
A. Strategy Formulation
B. Defining the corporate mission
C. Marketing
D. Implementation
4. It is the collection and interpretation of information about forces, events, and relationships that may affect the
future of an organization.
A. Market Opportunity
B. Environmental Scanning
C. Goal Formulation
D. Operations Management
5. It is a short range planning that emphasizes the current operations of various parts of the organization.
A. Planning
B. Tactical Planning
C. Strategic Planning
D. Strategy
6. It sets up the limitations for all succeeding decisions, objectives and strategies
A. Vision
B. Mission
C. Goal
D. Objectives
7. A researcher wants to study the environmental variables that are typically beyond the control of any
organization. What should a researcher use?
A. Microanalysis
B. Macroanalysis
C. PEST Analysis
D. SWOT Analysis
8. It is one of the components of business environment that refers to the business itself.
A. Competitive Environment
B. Internal EnvironmentC
C. External Environment
D. Micro Environment
9. ABCD Bank is located in parañaque city. It has lot of competitors like Zero Bank, Sakto Bank, and Alaws Arep
Bank. Aside from these, there are also pawnshops and money – lenders nearby. What business environment is
referred by the immediate industry in which the company is doing business?
A. Micro Environment
B. Alliances Environment
C. Competitive Environment
D. Relative Environment
10. Which of the following points should be addressed to internal environment?
A. The Possible Competitors
B. The Potential Market
C. The Alternative Products
D. The Organizational Set – up
11. Maine and Arielle want to tie their resources up for a business. They want to know and understand the nature of
their market. What MIS component will they consider?
A. Sampling Strategy
B.
C. Survey and Testing
D. Pricing and Branding
12. The people, equipment and procedure used to gather, sort, analyze, evaluate and distribute needed, timely and
accurate information to
A. Marketing Information System
B. Public Information System
C. Management Information System
D. Accounting Information System
13. It is the most important element of researches
A. Collection of Information
B. Finding and Recommendation
C. Conclusion
D. Defining the problem
14. Which of the following concerns does market research typically seek to answer?
A. The usual customers
B. The amount of products to produce
C. The materials needed
D. The products to produce
15. Every two years Natalie’s Accounting Firm change their computers, they believe that to be one of the best
accounting firm this part of macro environment should be updated.
A. Political
B. Technological
C. Economic
D. Societal
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