Describe a magazine, Internet, or televisionadvertisement, or a package that uses the following.Evaluate the effectiveness of the ad or package.a. Aesthetic appealb. Source credibilityc. Celebrity sourced. Testimoniale. Fear appealf. Humorous appealg. Emotional appealh. Comparative approachi. Extensive nonverbal elementsj. A two-sided appealk. Positive message framingl. Negative message framing
Describe a magazine, Internet, or televisionadvertisement, or a package that uses the following.Evaluate the effectiveness of the ad or package.a. Aesthetic appealb. Source credibilityc. Celebrity sourced. Testimoniale. Fear appealf. Humorous appealg. Emotional appealh. Comparative approachi. Extensive nonverbal elementsj. A two-sided appealk. Positive message framingl. Negative message framing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Describe a magazine, Internet, or television
advertisement, or a package that uses the following.
Evaluate the effectiveness of the ad or package.
a. Aesthetic appeal
b. Source credibility
c. Celebrity source
d. Testimonial
e. Fear appeal
f. Humorous appeal
g. Emotional appeal
h. Comparative approach
i. Extensive nonverbal elements
j. A two-sided appeal
k. Positive message framing
l. Negative message framing
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