D What kind of change would NOT constitute a pivot?Group of answer choices Modifying the target customer setModifying the product features and value propositionChanging the go-to-market planSelling the businessE.The MVP is the simplest possible offering required to disprove a hypothesis.Group of answer choicesTrueFalse

Answered: D What kind of change would NOT…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

See similar textbooks

Related questions

Question

D What kind of change would NOT constitute a pivot?

Group of answer choices

Modifying the target customer set
Modifying the product features and value proposition
Changing the go-to-market plan
Selling the business

E.The MVP is the simplest possible offering required to disprove a hypothesis.

Group of answer choices
True

False

Expert Solution

Step 1

INTRODUCTION -

A pivot refers to a significant change in a company's strategy, usually in response to market feedback or new insights. In the context of startups and product development, a pivot means shifting the direction of a company or product to better meet the needs of the market. In order to pivot, a company needs to reassess and adjust various elements of its business, including its target customer set, product features, value proposition, and go-to-market plan. The concept of a pivot is often associated with the Lean Startup methodology, which emphasizes the importance of testing and iterating rapidly to find a successful product-market fit.

Trending now

This is a popular solution!

Step by step

Solved in 3 steps

SEE SOLUTION Check out a sample Q&A here

Knowledge Booster

Learn more about

Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.

Similar questions