Critical Thinking Consume,-genera!ed commercialsseem to be part of a broader trend toward consumer-generated content of all sorts. Examples includeMySpace, Flickr (where users pos! photos and comment on others' pictures), blogging, and video-sharingsites like You Tube. Do you think this is a passing fad oran important trend? How (if at all) should marketers bedealing with these activities?

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Career Building in Marketing

Career building means planning for the future professional career of an individual. Career building consists of developing new skills, enhancing knowledge, pursuing education, gaining experience, and finding new opportunities over time.