Critical Thinking Consume,-genera!ed commercialsseem to be part of a broader trend toward consumer-generated content of all sorts. Examples includeMySpace, Flickr (where users pos! photos and comment on others' pictures), blogging, and video-sharingsites like You Tube. Do you think this is a passing fad oran important trend? How (if at all) should marketers bedealing with these activities?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Critical Thinking Consume,-genera!ed commercials
seem to be part of a broader trend toward consumer-generated content of all sorts. Examples include
MySpace, Flickr (where users pos! photos and comment on others' pictures), blogging, and video-sharing
sites like You Tube. Do you think this is a passing fad or
an important trend? How (if at all) should marketers be
dealing with these activities?

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