Critical Thinking Consume,-genera!ed commercialsseem to be part of a broader trend toward consumer-generated content of all sorts. Examples includeMySpace, Flickr (where users pos! photos and comment on others' pictures), blogging, and video-sharingsites like You Tube. Do you think this is a passing fad oran important trend? How (if at all) should marketers bedealing with these activities?
Critical Thinking Consume,-genera!ed commercialsseem to be part of a broader trend toward consumer-generated content of all sorts. Examples includeMySpace, Flickr (where users pos! photos and comment on others' pictures), blogging, and video-sharingsites like You Tube. Do you think this is a passing fad oran important trend? How (if at all) should marketers bedealing with these activities?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
Critical Thinking Consume,-genera!ed commercials
seem to be part of a broader trend toward consumer-generated content of all sorts. Examples include
MySpace, Flickr (where users pos! photos and comment on others' pictures), blogging, and video-sharing
sites like You Tube. Do you think this is a passing fad or
an important trend? How (if at all) should marketers be
dealing with these activities?
Expert Solution
This question has been solved!
Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.
Step by step
Solved in 2 steps
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Recommended textbooks for you
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning