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Creative Homework/Short Project You are an entrepre- neur who is designing a new line of boutique hotels located along Florida's coastlines. Each of the 75 guest rooms in each hotel will offer upscale decor, Wi-Fi, a mini bar stocked with high-end snacks, premium beers, and top label liquors for a nightly rate of $299. The hotels will have a spa, an on-site restaurant and a separate full-service bar that features local musicians. Describe in detail the demographics-age, gender, family life cycle, income and social class, ethnicity, and place of residence-of your target customer.

Creative Homework/Short Project You are an entrepre- neur who is designing a new line of boutique hotels located along Florida's coastlines. Each of the 75 guest rooms in each hotel will offer upscale decor, Wi-Fi, a mini bar stocked with high-end snacks, premium beers, and top label liquors for a nightly rate of $299. The hotels will have a spa, an on-site restaurant and a separate full-service bar that features local musicians. Describe in detail the demographics-age, gender, family life cycle, income and social class, ethnicity, and place of residence-of your target customer.

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Creative Homework/Short Project You are an entrepre- neur who is designing a new line of boutique hotels located along Florida's coastlines. Each of the 75 guest rooms in each hotel will offer upscale decor, Wi-Fi,
Transcribed Image Text:Creative Homework/Short Project You are an entrepre- neur who is designing a new line of boutique hotels located along Florida's coastlines. Each of the 75 guest rooms in each hotel will offer upscale decor, Wi-Fi,
a mini bar stocked with high-end snacks, premium beers, and top label liquors for a nightly rate of $299. The hotels will have a spa, an on-site restaurant and a separate full-service bar that features local musicians. Describe in detail the demographics-age, gender, family life cycle, income and social class, ethnicity, and place of residence-of your target customer.
Transcribed Image Text:a mini bar stocked with high-end snacks, premium beers, and top label liquors for a nightly rate of $299. The hotels will have a spa, an on-site restaurant and a separate full-service bar that features local musicians. Describe in detail the demographics-age, gender, family life cycle, income and social class, ethnicity, and place of residence-of your target customer.
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