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crtically discuss the needs and wants of customers of MC DONALD and BURGER KING
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- In applying for Aberdeen Marina Club membership, applicants need to pay HKD3,000,000 annual fee. Members can enjoy exclusive sport and dinning services. Aberdeen Marina Club most likely follows a(n) ________ segmentation approach. A) occupation B) social status C) occasion D) income E) geographicAnalyze the business model of“CARNIVAL ASSURE” using the VARSframework.write an abstract / executive summary on the effects of rising food prices on households in browns town
- Present woman plus size online shopping competitive advantage in canada. Where do your strengths align with your competition’s weaknesses?Crate and Barrel is an international home furnishings chain operating 120 store worldwide. In 2012 it introduced a new chain called CB2, which sells functional furnishings, furniture, and decor items at lower prices than Crate and Barrel stores. CB2 represents _____ for Crate and Barrel brand A. Horizontal extension B. Upscale extension C. Downscale extension D. None of the aboveImagine yourself as Business Development Manager in ABC and your task is to create new business strategies for your products and increase sales volume and diverse customer portfolio. Before you start, we would like to give some information about our current customer portfolio as follows: Customer Segment Percentage of segment Revenue Stream High-end / Michelin Restaurants 37% 50% Mid to High Restaurants 43% 34% Cafes / Small Restaurants 20% 16% Table shows our customer distribution by percentage of each segment and share of each segment in total revenue. Questions: (a) How would you increase sales among current customer portfolio (aka chefs/restaurants)? Which group of chefs/restaurants would you focus and why? Which channels would you use to reach your prospective customer and sell your products to them? (b) Remember your idea for new target group suggested by you in previous case, in which platforms or places would you sell your products among your…
- American Express faces the most competition in attracting the younger demographic. As previously discussed, American Express is viewed as a status symbol and is marketed primarily towards affluent customers (Kotler & Keller, 2016). This does not appeal to the younger demographic, who typically have not yet obtained socioeconomic success. How American Express can attract the younger demographic, and people with low income to stay competitive on the market and increase sales/profits?What if sari-sari store does not exist? How would this affect our community?Andrea’s & Sharon’s, or “A&S” as is popularly known, is a privately-held local fashion retailer whose styles and products are considered trendsetting amongst the young professionals aged 23 to 35, who want to project an image of subtle sophistication and quiet elegance. Over the last 15 years since its creation, A&S has gained a strong foothold in the Metro Manila enjoying 22% market share in these areas. In other cities, they are reported to have only 10% market share. Pursuing a broad differentiation strategy involving revitalizing and retro-ing classic styles, superior customer relationship management systems, relaxing yet compelling in-store experience, and engaging store staff and stylists. In a recent strategy formulation process, the A&S management team have decided to take on a two-step direction of 1) expanding to the next-wave cities by 2015 with at least 4 outlets per city; and 2) expanding to Southeast Asia by 2017 with at least 2 stores in three…
- Compare the hamburgers sold by Angel’s Burger, Jollibee, and MacDonalds in terms of value (tangible and intangible benefits and costs) from a consumer’s point of view.Business: Coffee Shop Indicate who are your potential target market based on the following Gender: What gender your product/Service is targeting?Age: You must identify the age range of your target market. What is the age bracket you are targeting? Educational Background: what is the educational attainment of your target market? Income size: What are their income size? Minimum wage earners? Not less than 15,000/monthly or more? Their income size is also one big factor to identify If your manketcan afford your product. Place: Where does your target market live? Do they live near your store?Zipcar is considering launching Zipbike, a service that would offer the possibility to rent bikes. They believe that it would serve other (than their current) segments of consumrs. Zipcar is therefore considering pursuing a market development strategy. True or False?