A. Compute for the Customer Lifetime Value (CLV) of the following situations.1. For every visit of Mrs. Uzumaki in her favorite boutique she spends P50,000.00 oncea month for an unexpected time period of ten years.Answer:2. An executive officer spends P3,000.00 for his lunch once a week for a period of fiveyears.Answer:3. Mr. Uchiha, an overseas employer, spends P200,000.00 for every package hespends quarterly for an unexpected time period of seven years.Answer:

1. In the given question statement, The total value of a customer to a firm throughout their…

Answered: Compute for the Customer Lifetime Value…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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An automobile manufacturer offers a vehicle health monitoring (VHM) service for its vehicles. The VHM service is offered at a monthly price of $5.99 with a contribution margin of 75%. For customers who buy a subscription to the VHM service when purchasing their car, the annual retention rate is 80%. For customers who subscribe to the VHM service later, the annual retention rate is 60%. Assume a monthly retention cost of $0.50 and an annual discount rate of 14%. What is the effective monthly retention rate for customers who subscribe when buying their vehicle? % What is the effective monthly retention rate for customers who subscribe later? % What is the effective discount rate per month? % What is the CLV of a customer who subscribes when buying their vehicle? $ What is the CLV of a customer who subscribes later? $
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