Answered: Nyka cosmetics is planning to launch…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Nyka cosmetics is planning to launch cosmetics in teen group caterigary.

However,this market is crowded with a lot of competitors already

Before the launch , nykaa cosmetics is trying to estimate the potential of thier cosmetics in the market by understanding the following for the next 2 years .The proportion of current cosmetics users( in teen category)who are going to switch to nykaa cosmetics.

The source of business of nykaa cosmetics is the percentage of people who would use nykaa cosmetics in 2021 who once used each of the competitors for example 40% of the nykaa cosmetic users in 2021 used to use competitor 1 in 2019

In the next years ,30% of cosmetic users in teen category will switch to nykaa cosmetics .what will be the market share graph for 2021 including the 5 competitors

pate
20215 Saree
Busines to Nyicae
Cosmetice ers
in2021 split by
they
1.omp). usage
in
2019
2019 - market
Shase
40.1
Competi hor1
Cmp
Gompetinos 2
15.
25.1.
Comp ditors
20-1.
Cops
201
fapetitos y
To%-
mpe
5-).
Year-2013
7.9 Cosmetics
users in teen

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