le) Apple is running an Instagram ad for their new MacBook Pro. If the GRP for the ad is 96 per day and we know that 24% of the desired market will be reached in a day. How many ads on Instagram is Apple posting on Instagram in a single day (exposure frequency)?
le) Apple is running an Instagram ad for their new MacBook Pro. If the GRP for the ad is 96 per day and we know that 24% of the desired market will be reached in a day. How many ads on Instagram is Apple posting on Instagram in a single day (exposure frequency)?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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