hat is the effective monthly retention rate for customers who subscribe when buying their vehicle? % What is the effective monthly retention rate for customers who subscribe later? % What is the effective discount rate per month? %

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
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An automobile manufacturer offers a vehicle health monitoring (VHM) service for its vehicles. The VHM service is offered at a monthly price of $5.99 with a contribution margin of 75%. For customers who buy a subscription to the VHM service when purchasing their car, the annual retention rate is 80%. For customers who subscribe to the VHM service later, the annual retention rate is 60%. Assume a monthly retention cost of $0.50 and an annual discount rate of 14%.

 

What is the effective monthly retention rate for customers who subscribe when buying their vehicle? %

What is the effective monthly retention rate for customers who subscribe later? %

What is the effective discount rate per month? %

What is the CLV of a customer who subscribes when buying their vehicle? $

What is the CLV of a customer who subscribes later? $

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