With the focus on electronic messaging, please compose emails, e-blitzes, website ads and notices, special e-vents planned and any other electronic message the company can use to advertise and attract attention to this campaign. For this, you'll need to write your message and provide a short explanation of its target market, its purpose and its expected result
The word is out on Dogs 'R GRRRRReat's new loyalty program: The Bark Card. Here are the basis that were advertised in the email blitz that went out earlier this week:
The new DRG Bark Card does the following:
1. Customers bring the Bark Card with them whenever they visit DRG and any food, accessory or veterinary service is discounted 25% using the card. When the card is used, it registers the customer’s purchase and contributes to DRG’s records for measurement and evaluation purposes.
2. Quarterly, based on use frequency, Bark Card users will receive additional promotional material in electronic and hard copy formats that can be used for further discounts or points toward significant purchases (veterinary or consumer purchases over $1,500).
3. These offers are also available to all DRG employees, who will be able to add the discount to their current 10% employee discount.
Customers apply for the card online through the DRG.com website, where they list their email and physical address, phone number and information about their pet(s). In-store promotions also are planned and customers can apply through computer banks located in each location’s retail unit and its veterinary office. A list of questions included in the application helps determine level of need and play a role in approval of the card application.
Now it's time to take this project to the next level -- Let the world know about the Bark Card. Initial interest sparked 5,000 cards issued among patrons at the company's four locations during the first four weeks. Owner Joe Clark wants to triple the sign-ups in the next month. He and his marketing team propose to do that by offering the following:
-- Current card holders or employees can earn points or discounts for referring a friend who signs up for the card. After five referrals, the cardholders receive a free 10-pound bag of food for their favorite pet or 20 percent off their next veterinary visit. After five employee sign-ups of new loyalty members, the employee will receive $25 added to his or her next paycheck.
-- Consumers who sign up for the card online at home or in the DRG location in the next 30 days automatically receive a free 10-pound bag of pet food or a 30 percent off voucher for veterinary services. All new Bark Card members also receive 100 points on their card toward future purchases.
-- All card holding consumers -- new and current -- will be entered into a drawing for a number of pet-related prizes advertised at the retail stores and vet clinics. The grand prize in the drawing, to be held Dec. 1, is an all-expense paid trip to New York for the 2021 Westminster Kennel Club Dog show in 2022.
With the focus on electronic messaging, please compose emails, e-blitzes, website ads and notices, special e-vents planned and any other electronic message the company can use to advertise and attract attention to this campaign. For this, you'll need to write your message and provide a short explanation of its target market, its purpose and its expected result.
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