A cell phone Company XYZ conducted an online survey that showed that 75 percent of customers put their number-one requirement for a new phone to be increased battery life. Only 22 percent of customers listed color choices as a large concern. Company XYZ currently offers 6 different color choices for its product and has a below-average battery life compared to competition. What should Company XYZ do with these survey results? b. Company ABC recently conducted a survey that showed that 30 percent of customers will only shop there once and never use the company’s products again. What are some general ideas that can help increase customer loyalty? c. Company #alltheshoes would like to find out what, if anything, customers know about its new running shoe, FancyShoe. Design two survey questions to find out the following: 1) Are custome
a. A cell phone Company XYZ conducted an online survey that showed that 75 percent of
customers put their number-one requirement for a new phone to be increased battery life.
Only 22 percent of customers listed color choices as a large concern. Company XYZ
currently offers 6 different color choices for its product and has a below-average battery
life compared to competition. What should Company XYZ do with these survey results?
b. Company ABC recently conducted a survey that showed that 30 percent of customers will only shop there once and never use the company’s products again. What are some general ideas that can help increase customer loyalty?
c. Company #alltheshoes would like to find out what, if anything, customers know about its new running shoe, FancyShoe. Design two survey questions to find out the following:
1) Are customers aware of the product? 2) What brand image do customers have of the
product?
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