A random sample of 10,000 customers was selected over a six month period. The data provides information on their current status with the bank as well as 12 additional attributes describing their demographic and banking information. what are the key predictors the
A random sample of 10,000 customers was selected over a six month period. The data provides information on their current status with the bank as well as 12 additional attributes describing their demographic and banking information. what are the key predictors the
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
A random sample of 10,000 customers was
selected over a six month period. The data provides information on their current status with the bank
as well as 12 additional attributes describing their demographic and banking information.
what are the key predictors the
bank should be aware of with their customers? Examples are included, but not limited to:
Are female customers leaving more than males?
Is there indication of customer departures associated with specific countries?
Is there evidence of salary associated departures?
what is an appropiate marketing strategy to attract and retain long term customers
Transcribed Image Text:for feature, ax in zip(cat_features, axes.flat):
plot sns.countplot(x=feature,
hue=target, data=churn, ax=ax)
Exited
Exited
4000
0
1
4000
1
3500
3000-
3000
2500
LLL
2000
2000
1500
1000
1000
500
0
0
France
Germany
Female
Male
Spain
Geography
Gender
Exited
Exited
1
LL
LL
0
0
IsActiveMember
HasCrCard
count
count
4000
3000
2000
1000
count
5000
4000
3000
2000
1000
Transcribed Image Text:corr = churn.drop (columns=useless_features).corr()
corr
CreditScore
Age
1.000000 -0.003965 0.000842 0.006268
CreditScore
Age
-0.003965 1.000000 -0.009997 0.028308
Tenure
0.000842 -0.009997 1.000000 -0.012254
Balance
NumOfProducts
0.006268 0.028308 -0.012254 1.000000
0.012238 -0.030680 0.013444 -0.304180
HasCrCard -0.005458 -0.011721 0.022583 -0.014858
IsActiveMember 0.025651 0.085472 -0.028362 -0.010084
EstimatedSalary -0.001384 -0.007201 0.007784 0.012797
Exited -0.027094 0.285323 -0.014001 0.118533
Tenure Balance NumOfProducts HasCrCard IsActive Member EstimatedSalary Exited
0.012238 -0.005458
0.025651
-0.001384 -0.027094
-0.030680 -0.011721
0.085472
-0.007201 0.285323
0.013444 0.022583
0.007784 -0.014001
-0.028362
-0.010084
0.012797 0.118533
-0.304180 -0.014858
1.000000 0.003183
0.014204 -0.047820
0.009612
-0.011866
1.000000
-0.009933 -0.007138
0.003183
0.009612 -0.011866
-0.011421 -0.156128
1.000000
-0.011421
0.014204 -0.009933
1.000000 0.012097
-0.047820 -0.007138
-0.156128
0.012097 1.000000
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