Compare and contrast each of the mission statements against what makes a good 'mission statement' TARGET  To help all families discover the joy of everyday life.   That’s our purpose. Our mission. The promise of surprises, fun, ease and inspiration at every turn, no matter when, where or how you shop.   That quest to bring joy is at the center of every business decision we make. It gets our teams excited to come to work each day. And we bring it to life in so many ways.   Come on in and take a look around. ALBERsons   At Albertsons Companies, we are committed to running a business that makes a positive difference in our communities and planet. Our Recipe for Change is our bold vision for the future that leans into our company’s strengths and long-term strategies to drive change.   CHIPOTLE    Chipotle was born of the radical belief that there is a connection between how food is raised and prepared, and how it tastes. Real is better. Better for You, Better for People, Better for Our Planet. It may be the hard way to do things, but it’s the right way.   Clarity: Employees understand the vision statement. Future focus: The vision statement describes the future, not the current state. Abstractness and challenge: The future is described as hypothetical and difficult, but achievable. Idealism: The future is portrayed as being highly desirable.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter1: An Overview Of Strategic Marketing
Section1.2: Toms: Purchase One And Give One
Problem 1C
icon
Related questions
Question

Compare and contrast each of the mission statements against what makes a good 'mission statement'



TARGET 

To help all families discover the joy of everyday life.

 

That’s our purpose. Our mission. The promise of surprises, fun, ease and inspiration at every turn, no matter when, where or how you shop.

 

That quest to bring joy is at the center of every business decision we make. It gets our teams excited to come to work each day. And we bring it to life in so many ways.

 

Come on in and take a look around.



ALBERsons

 

At Albertsons Companies, we are committed to running a business that makes a positive difference in our communities and planet. Our Recipe for Change is our bold vision for the future that leans into our company’s strengths and long-term strategies to drive change.

 

CHIPOTLE 

 

Chipotle was born of the radical belief that there is a connection between how food is raised and prepared, and how it tastes. Real is better. Better for You, Better for People, Better for Our Planet. It may be the hard way to do things, but it’s the right way.

 

Clarity: Employees understand the vision statement.

Future focus: The vision statement describes the future, not the current state.

Abstractness and challenge: The future is described as hypothetical and difficult, but achievable.

Idealism: The future is portrayed as being highly desirable.

 

Expert Solution
steps

Step by step

Solved in 2 steps

Blurred answer
Recommended textbooks for you
Marketing
Marketing
Marketing
ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing
Foundations of Business (MindTap Course List)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Management, Loose-Leaf Version
Management, Loose-Leaf Version
Management
ISBN:
9781305969308
Author:
Richard L. Daft
Publisher:
South-Western College Pub
Principles of Management
Principles of Management
Management
ISBN:
9780998625768
Author:
OpenStax
Publisher:
OpenStax College
MARKETING 2018
MARKETING 2018
Marketing
ISBN:
9780357033753
Author:
Pride
Publisher:
CENGAGE L
Foundations of Business - Standalone book (MindTa…
Foundations of Business - Standalone book (MindTa…
Marketing
ISBN:
9781285193946
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning